Our mission 

Raise Montréal’s attractiveness profile among priority markets and promote sustainable development of the city.

Our vision 

Montréal’s prosperity will be driven by sustainable growth and the harmonious co-existence of visitors and citizens.

Our ambition

In 2030, Tourisme Montréal will be North America’s leading destination management organization in terms of the city’s attractiveness and sustainability.

Our values

Innovation and creativity

Performance and efficiency

Responsibility and rigour