Structure and activities

Tourisme Montréal mobilizes some 100 passionate and highly qualified employees to achieve a two-fold objective: attract leisure and business travelers to our city as well as develop the destination and enhance the living environment of Montrealers. 

At Tourisme Montréal, we are driven by a shared passion and motivated by a mission that unites us. We are proud to make Montréal shine on the world stage and to work for an organization that is renowned as a tourism industry leader. We work as a team to have a positive impact that extends far beyond our job. It is what sets us apart, and it’s what propels us forward. Tourisme Montréal is a big open playground and our contribution to our city is important. 

 

Tourisme Montréal’s organizational structure

© Daph & Nico - Tourisme Montréal

Marketing

  • Campaigns and content: Develop and launch advertising campaigns that promote Montréal; create promotional tools; manage Tourisme Montréal’s social media accounts.
  • Digital platforms and business intelligence: 
    • Manage the organization’s web platforms to enhance the city experience and user interface by staying on the cutting edge of trends. 
    • Manage the consumer database and develop communication strategies.  
    • Collect and study tourism data for decision-making purposes. 
  • Passeport MTL: Manage the Passeport MTL to let visitors to discover participating Montréal attractions.
  • Press relations: Welcome international press; work with public relations agencies mandated by Tourisme Montréal outside of Québec (New York, Toronto, Mexico and London); optimize media coverage of Montréal.
© Eva Blue

Sales and Convention Services 

  • Create business opportunities for members: Attract meetings and sports events to Montréal, develop customized offers and represent the city at national and international events; represent and ensure destination visibility among industry clients.
  • Convention services: Accompany organizers; welcome events and participants; offer resources and venues; create networks, collaborations, partnerships and support.
© Fitz & Follwell Co.

Destination Development, Public and Industry Affairs

Unite the tourism ecosystem in developing a sustainable destination.

  • Destination development: Fund projects that make the city shine and offer high-potential visibility to Montréal; encourage stakeholders to adopt sustainable practices and cultivate the harmonious coexistence of locals and tourists; make the destination more resilient.  
  • Public affairs and media: Represent and protect the interests of Montréal’s tourism industry; increase Tourisme Montréal’s presence in the public sphere; be recognized as an expert by the media and local population. 
  • Member services: Recruit members and partners; ensure members and partners receive visibility in promotional tools; organize annual networking activities for members; improve tourism hospitality services.
© Tourisme Montréal

Finance and Administration

  • Manage memorandums of understanding with the three levels of government, accommodation tax revenues and contributions of public and private partners. 
  • Manage information technologies to safeguard security and ensure optimal use of tools by the organization while protecting confidential and sensitive data.
© Mathieu Dupuis - Tourisme Montréal

Human Resources

  • Help the organization meet its goals by:
    • planning for staffing needs.
    • offering added value for employees (benefits, work conditions and well-being).
    • managing talent.
    • cultivating an environment that promotes professional growth, learning opportunities, professional development and upskilling.